Role: Art Director/Designer
Year+Company: 2017 | 72andSunny
Description: Taking a scrappy "maker" approach to social, we create, style and edit our assets ourselves as much as possible to keep the feeling authentic, fun, and approachable to our fans.
In addition to creating posts, I also served as art director on this social photoshoot in order to fill our social channels with much needed product photography.
Highlights: Our Pride post went viral with over 169K organic views, and made it as a feature in Adweek.
Our July 4th post was the top performing organic instagram post of 2017 with 2.5K likes, 6K+ views, 29K+ impressions and a 23K+ reach.